Brief Introduction of International Communication of Chinese Culture（Interdisciplinary）

International Communication of Chinese Culture is a cross-cultural discipline at the College of Literature & Journalism, sanctioned by Ministry of Education of the People’s Republic of China in 2013 and started to enroll postgraduate studentssince 2014.

The College of Literature & Journalism has taken the lead in teaching and academic research in the field of liberal arts at Sichuan University, whose three National Key Disciplines—Chinese Language & Literature, Journalism & Communication, and Art Theory, have been ranked fifth in the nationwide evaluation of academic disciplines by the Ministry of Education, among which, Chinese Language & literature is a national Level-1 Key Discipline. Thecollege offers 3 Ph. D programs in the following disciplines: Chinese Language & Literature, Journalism & Communication, and Art Theory, together with two post-doctoral stations— Chinese Language & Literature, and Journalism & Communication. There are 8 Specialties for Bachelor’s degree. The College has long established and perfectionated a system of academic exchanges with both national and foreign, standing out as an important Center for academic cooperation and exchanges in China. Thecollege had successfully held many academic conferences. Meanwhile, we have established good cooperation relationships with over 10 world-famousuniversities of U.S.A, Canada, Britain, Netherlands, Russia, Japan, Korea, Singapore, Taiwan, Hong Kong and other countries or regions.

The discipline International Communication of Chinese Culture is established on the basis of the synthesized academic ability of the faculty. During this multi-cultural and lingual era, cross-cultural communication has become so important that the international communication of Chinese culture becomes a significant way to enhance the soft power of our country. In the globalized new time, it is not enough for us to own and inherit our cultural tradition. We are urged to interpret and promote our tradition and culture in new perspectives. Any tradition that is not understood cannot become a real spiritual power. Therefore, the creative interpretation and international communication of Chinese cultural tradition must be a key issue. The newly establishedinterdiscipline needs to integrate the communication history of Chinese culture, discuss the nature of the Chinese traditional culture and study its properties, as well as the strategy and approaches of the international communication of Chineseculture.